A reading display may look attractive while still being difficult to use. Imagine a library notice announcing a storytelling session. Its pale lettering sits over a photograph, the time appears in a small corner, and a large decorative heading takes up most of the page.
The design team first lists the questions a visitor needs answered: What is happening? When is it? Where should I go? Does it need booking? These questions guide the order and size of the information. Decoration should support that job rather than compete with it.
The team then tests a draft at the distance from which people will see the notice. Reading it closely at a desk does not show whether a visitor across the entrance can find the time. A clear background behind the words can help separate the text from the photograph. Enlarging the essential details may be more useful than enlarging the decorative heading.
Feedback needs to be specific. “I like the colours” describes a preference. “I could not find the date” identifies a problem with the task. Both comments may matter, but they answer different questions.
No single layout will suit every reader equally well. A useful test includes people with different needs and checks whether the important information can be found. The team can then revise the notice, test it again and keep the version that better helps visitors act.